Articles Tagged ‘Disney’

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What’s the consumer potential for Disney+?

With little known about the Disney+ library, the service does not appear to be attracting older generations.

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Disney+ sets Nov. 12 for Canada launch

The streaming service will cost $8.99 a month and is expected to debut with 10 original titles, in addition to a massive library of content.

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Who should really be worried about Disney+?

Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.

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Disney taps Corus for Star Wars campaign

A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.

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Spotted! A video store promotion for a blockbuster film

Captain Marvel is getting a ’90s-inspired scavenger hunt promotion.

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Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.

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Disney named lead sponsor for The Launch

Laird White of Bell Media says the “global juggernaut” of Disney will help deliver the format to international audiences.

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Revenues, profits up for Corus in Q3

Subscriber gains in its TV business helped the Toronto media co on its way to posting consolidated revenues of $461.1 million in its latest financial report.

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Spotted! Disney walks the plank at Toronto’s Harbourfront

In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.

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Spotted! Casa Loma says ‘be our guest’

Disney kept up its tradition of experiential marketing to promote its newest release, but this time aimed it at a more millennial demographic.

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Spotted! Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

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Spotted! The force awakens in Toronto

Disney is adding to the excitement around the latest Star Wars film with a pop-up store in Toronto.

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Next stop for Netflix: world domination?

Netflix’s latest quarter results and how its aiming to reduce theatre to airing times through new deals with companies like Disney.

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Disney extends exclusive Netflix pact to Canada

The streaming service is further taking control of the pay TV window that until now has gone to traditional broadcasters.

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Family Channel’s summer a Big Ticket

Adding to a slate of series premieres, the network’s Big Ticket Summer Concert expands with more tour dates and international stars.