Articles Tagged ‘UM’
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
CBS upfront 2016: equal parts comedy, drama
UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.
More comedy, fewer heroes: upfront wish list
The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.
UM wins McCormick Canada account
The spice brand has moved its media account to the IPG Mediabrands division following a review.
Spotted! Budweiser tours its giant Red Light
Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.
Spotted! An artistic look at Smartwater
The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.
Rogers prepares for the post-season
How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.
Spotted! What’s going on inside Stella Artois’ tent?
Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.
Spotted! Reese spreads out across Toronto
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.
Not to be Missed: Defy Media’s expansion
Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.
Spotify creates soundtracks for the city
The music streaming site’s new Canadian campaign focuses on localized playlists for areas of Calgary, Montreal, Toronto and Vancouver.
Data Dive: Does TV make you hungry?
New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.