Articles Tagged ‘UM’



Brands look for ‘Insta’ results

Mobile

Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.



Data Dive: Do Canadians still ‘like’ Facebook?

Research

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.



New VPs added at UM

People Moves

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.



Game over for Super Bowl simsub: media reaction to CRTC decision

Television

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.



Targeted marketing will rule in 2015: Ramella

News

UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.



Maxus Canada adds new managing director

People Moves

Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.



Pick your Platform: Ryan Van Dongen on the power of Google

DigitalMobile

From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.



Tomik ‘calls’ it at Rogers, as One Call marches on

People Moves

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.