Articles Tagged ‘UM’



Are originals still hot? Media reaction to XES closing

DigitalMobile

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.



Spotted! Stella Artois hosts a Father’s Day pop-up

Experiential

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.



Canada gets four Festival of Media Global shortlist mentions

Awards

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.



Could Twitter leverage internet-TV chatter?

DigitalMobileTelevision

Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB fans? Matthew Ramella, VP of digital at UM, weighs in.



Kraft and Keith’s MasterChef Canada activations

DigitalSponsorshipTelevision

The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.



Harvey Carroll on his jump to media

People Moves

The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.



IPG Mediabrands names new Canadian CEO

People Moves

Harvey Carroll has been named to the position from his most recent role at Grip Limited.



Spotted! Breaking Bad RV tours Toronto

Experiential

Sony Pictures Home Entertainment invites fans to unleash their inner Walter White on social media for the launch of the show’s complete series Blu-ray/DVD set.