Articles Tagged ‘UM’

Will UM

People moves at UM, Telelatino and more

Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.

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The New Establishment: Juan Panlilio

The winner of a new AToMiC award leads UM’s decision sciences team, finding a sweet spot where data meets passion.

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The New Establishment: Brie Reininger

The UM analyst has won the inaugural junior award for her work creating innovative digital plans.

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UM adds VP of digital

Erica Kokiw has returned to Canada after five years in Australia.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.

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Budweiser signs multi-year deal with Live Nation

The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.

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Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.

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Spotted! The Ghostbusters have come to town

Hoping to replicate the buzz of its Breaking Bad RV campaign, Sony Pictures Home Entertainment Canada is touring Toronto in the Ecto-1.

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2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.

spotifyHereToStay

Spotify shows off its stats

The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.

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CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.