Articles Tagged ‘UM’



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.



Tomik ‘calls’ it at Rogers, as One Call marches on

People Moves

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.



How Vitaminwater has shifted its spend for 2014

Digitalscreening-roomTelevision

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.



How the Canadian Cancer Society is targeting digital natives

Digitalscreening-room

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.



Are originals still hot? Media reaction to XES closing

DigitalFeaturesMobile

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.



Spotted! Stella Artois hosts a Father’s Day pop-up

Experiential

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.



Canada gets four Festival of Media Global shortlist mentions

Awards

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.