ExperientialOut Of Home
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.
MobileOut Of Home
The music streaming site’s new Canadian campaign focuses on localized playlists for areas of Calgary, Montreal, Toronto and Vancouver.
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.
Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.