Articles Tagged ‘UM’

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

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Hershey goes fully cinematic to promote new ASMR film

It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.

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People Moves: UM, Rec Media and more

Plus, Reprise and Conversion Digital have bolstered their ranks.

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Spotted! Reester rides the Rocket

A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.

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UM bolsters staff on its Johnson & Johnson biz

Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.

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Spotted! A magical dinner in a dome

To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.

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Media agencies take CMA Gold

Mindshare, Touché and UM all took home trophies.

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Why GoodLife chose to return to TV

Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.