Articles Tagged ‘UM’



Spotted! Reese spreads out across Toronto

ExperientialOut Of Home

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.



Not to be Missed: Defy Media’s expansion

News

Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.



Spotify creates soundtracks for the city

MobileOut Of Home

The music streaming site’s new Canadian campaign focuses on localized playlists for areas of Calgary, Montreal, Toronto and Vancouver.



Data Dive: Does TV make you hungry?

Research

New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.



Brands look for ‘Insta’ results

Mobile

Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.



Data Dive: Do Canadians still ‘like’ Facebook?

Research

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.



New VPs added at UM

People Moves

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.



Game over for Super Bowl simsub: media reaction to CRTC decision

Television

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.



Targeted marketing will rule in 2015: Ramella

News

UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.



Maxus Canada adds new managing director

People Moves

Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.