Articles Tagged ‘UM’

bigBangFeb182016

CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Spotted! Budweiser tours its giant Red Light

Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.

mauricLevyFFWDAdWeek2016

How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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Spotted! An artistic look at Smartwater

The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.

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Rogers prepares for the post-season

How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.

stellaArtois

Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

Reese spreads

Spotted! Reese spreads out across Toronto

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

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Not to be Missed: Defy Media’s expansion

Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.