Articles Tagged ‘UM’
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Budweiser signs multi-year deal with Live Nation
The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.
Diet Coke launches social gifting with Twitter Canada
The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.
Spotted! The Ghostbusters have come to town
Hoping to replicate the buzz of its Breaking Bad RV campaign, Sony Pictures Home Entertainment Canada is touring Toronto in the Ecto-1.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.
Spotify shows off its stats
The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
CBS upfront 2016: equal parts comedy, drama
UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.
More comedy, fewer heroes: upfront wish list
The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.
UM wins McCormick Canada account
The spice brand has moved its media account to the IPG Mediabrands division following a review.
Spotted! Budweiser tours its giant Red Light
Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.