Articles Tagged ‘UM’


Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.


Spotted! The Ghostbusters have come to town

Hoping to replicate the buzz of its Breaking Bad RV campaign, Sony Pictures Home Entertainment Canada is touring Toronto in the Ecto-1.


2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.


Spotify shows off its stats

The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.


CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.


More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.


Spotted! Budweiser tours its giant Red Light

Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.


How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.


Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

Copied from strategy - 151122_SMARTWATER__IMG_6016

Spotted! An artistic look at Smartwater

The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.


Rogers prepares for the post-season

How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.


Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.