Four ways brands can embrace agility this holiday
Facebook’s insights on how brands can strengthen customer connections by staying nimble
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![Carousel of Dreams - Yonge-Dundas[1]](https://cdn.mediaincanada.com/wp/wp-content/uploads/2021/10/carousel-of-dreams-yonge-dundas1-300x172.jpeg?8766fc)
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
Why Narcity created a barrier to entry for programmatic ads
Raising the floor for display ads was aimed to create a higher quality environment for both users and advertisers.
Automakers buy big in Montreal: Media Monitors
Meanwhile, Bell holds on to its spot as the most active radio advertiser in Toronto.
Pay gaps based on ethnicity and gender prominent in Canadian advertising
The World Federation of Advertisers’ global talent survey finds junior employees are more likely to face wage discrimination.
Industry efforts are putting a big dent in brand safety risk
IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.
Digital ad spend is now 35% higher than TV
SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.
DAX names Jon Hales chief growth officer
The former Spotify exec aims to continue the audio ad exchange’s expansion.
ICYMI: Apex Mobile launches in-game ad division
Plus, Blue Ant creates a dedicated influencer offering with The Influence Agency and Pompe extends into Ontario.
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
Why Amex ran a ‘choose your own adventure’ on Twitter
The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.
Readership for news content is holding steady
Vividata’s fall report also shows that broadcast’s portion of TV audiences continues to slip.
Streaming TV passes a ‘tipping point’
A new report from Roku and NRG also find parents are particularly interested in ad-supported options.
The Good Doctor returns on top: Numeris
Meanwhile, Chanteurs masqués continues to bring in big ratings among French viewers.
Publicis Groupe continues to boost organic revenue in Q3
The company’s digital and data investments have chairman Arthur Sadoun optimistic about the months ahead.
Flow signs on with the Canadiens and Bell Centre
The alkaline water brand will activate around the team and the hundreds of other events hosted at its arena.
