Staff
Stop making rubbish ads and know your numbers: BCON Expo takeaways
From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.
Bell Mobility buys the top: Media Monitors
The mobile phone company bought the most radio advertising in Toronto for the week of March 20 to 26.
ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition
In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.
The Big Bang Theory returns to the top: Numeris
The long-running comedy series on CTV brought in the most viewers of all single-night shows for the week of March 6 to 12.
Acura buys the top spot: Media Monitors
The car company joined the Toronto list in the #1 spot for the week of March 13 to 19.
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
WestJet flies to the top: Media Monitors
The airline made a big jump to land in the top spot in Toronto for the week of March 6 to 12.
ICYMI: New hosts for the Junos, Twitter adds analytics for Moments
In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.
Sears buys the top: Media Monitors
The retailer purchased the most radio advertising in Toronto for the week of Feb. 27 to March 5, while furniture brand Brault & Martineau took the top spot in Montreal.
Canadian International Auto Show holds the top spot: Media Monitors
The auto show purchased the most radio advertising in Toronto for the week of Feb. 20 to 26.
ICYMI: Instagram adds carousel post options, and the (YouTube) Oscar goes to…
In case you missed it: Instagram updates its platform, YouTube’s second annual Oscars trailer ranking, FX and City’s mid-season premiere dates and more.
Canadian International Auto Show drives to top: Media Monitors
The auto show purchased the most radio advertising in Toronto for the week of Feb. 13 to 19.
ICYMI: Dan Aykroyd to appear on Workin’ Moms; Facebook tests job postings
In case you missed it: The Saturday Night Live alumnus will appear as Catherine Reitman’s father on the CBC’s newest comedy and Facebook could be taking on LinkedIn.
Super Bowl wins the week: Numeris
The game was the most-watched single-night show for the week of Jan. 30 to Feb.5, 2017, but lost considerable ground over last year’s numbers.
Rogers jumps to the top spot: Media Monitors
The telco bought the most radio advertising time for the week of Feb. 6 to 12.
