Andrea Hernandez
Spotted! Shein visits university campuses with fashion truck
The initiative follows another local activation aimed at appealing to Gen Z.
McDonald’s takes the lead on radio, followed by Subway
The QSR dominated the airwaves from September 2 to 8, according to AdEase.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
McDonald’s dominates the TV market for third week in a row
Leon’s and Tim Horton’s rounded out the top three list for the week of Sep. 2 to 8.
Why pharma brand Felix is making a bigger bet on OOH
The company has placed ads throughout Toronto’s Bloor-Yonge TTC station and on streetcars.
Havas Media names chief planning officer for North America
Jackie Lyons will fill the newly created position, after working for the agency in the U.K.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
Bell Media launches TSN on Prime Video
The company says French-language channel RDS will also be available for Prime members soon.
Blue Ant makes changes to its Media Pulse team
The company has promoted the VP of partnerships, as well as hired two new executives.
McDonald’s is still the most active advertiser on TV
The latest AdEase report shows that the QSR recorded 2,979 combined occurrences from Aug. 26 to Sep. 01.
PHD taps UM’s Erica Kokiw as its new president
The exec takes over from Caroline Moul, who was named president of Creo Canada this week.
Snapchat looks to grow ad business with brand-sponsored messages
The new ad unit will allow brands to share content with users in their messaging feed.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Volkswagen takes top spot in AdEase radio ranking, Uber follows
Other dealers, like Subaru and Honda, are also among the top 10 most active advertisers.
Slice adds 173 hours of fall programming after losing WBD rights
The lineup includes licensed shows from Paramount, AMC Networks’ We TV and Lionsgate.
