Bree Rody
Some Toronto categories cool, Montreal heats up: Media Monitors
Auto categories picked up steam in both cities.
Sportsnet, TSN usher in the Raptors return
Coach Nick Nurse has said he enjoys afternoon games. Hopefully fans will as well, as most broadcasts will take place mid-day.
Broadcasters banking on hometown pride with CPL season
CBC Sports’ Chris Wilson hopes the regional appeal of the Canadian Premier League will help win points with underserved markets.
ICYMI: Bob McKenzie says goodbye to TSN
Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.
Could Animal Crossing be a ‘new horizon’ for marketers?
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?
Despite revenue dip, AcuityAds considers financial position strong
The adtech company says it’s still in a strong position due to higher EBITDA and a recent pattern of steady growth.
How Clorox used influencers to combat misinformation
The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.
Top shows are back in the seven figures: Numeris
Plus, hockey rules nationally, but basketball is the hottest game in Toronto.
Twitter to create special fan moments for WNBA, NHL
The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”
Google gets serious about audio ads
While measurement and scale remains a challenge for some advertisers, Google is looking to bridge that gap.
Voila dominates Toronto radio: Media Monitors
The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.
TVA retains French rights for NHL games, gets big boost from the Habs
Viewership has shot up thanks to the playoffs.
The die is cast: Playoffs round one schedule is finalized
Three Canadian teams are still in it to win it.
MiQ makes a new “bud” with Leafly
Lisenced producers will be able to reach audiences from Leafly using MiQ’s programmatic capabilities.
Yellow Pages’ downward revenue trend continues
The company has also decreased its headcount to cope with COVID pressures, but will have an increased staff count next quarter.
