Bree Rody
How gaming trends are evolving through the pandemic
From Animal Crossing to crosswords, how are Canadians engaging with games – and how can brands get involved?
EQ Works inks data partnership targeting insurance industry
EQ Works’ behavioural data will help bolster Opta’s services, while the latter’s data sets will help inform targeted buys.
Provincial government starts to slow its radio buy
In Toronto, many categories are spending more, but in Montreal, they’re pulling back.
Corus creates first social series on Pinterest
The series is part of an effort to build brand love with Slice’s millennial female audience.
TheScore sees rev drop in Q2, still bracing for COVID impact in Q3
While COVID-19 will undoubtedly affect the company’s next quarterly earnings, it has not yet laid off any personnel.
ICYMI: Sonos gets into streaming
Plus, Messenger Kids makes an update, Postmedia donates media space and Narcity joins the National NewsMedia Council.
What will Canadians do (and not do) once restrictions lift?
Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.
Media down 12% for Rogers’ first quarterly since COVID
Cable and wireless stable, but cancellation of live sports has affected the company’s media segment.
UM, Amobee gear up to fight COVID misinformation
Sites with excess inventory are being encouraged to use it for a campaign focused on facts.
With the Good Doctor gone, Grey’s takes the top: Numeris
Plus, the SNL shot-from-home experiment played best in Toronto.
Four place-based media cos partner for residential advertising
Adapt Media, IHN, Captivate and MaxTV will combine their respective expertise for the length of the pandemic – but are also looking toward the future.
Why Daily Hive is freeing up $1 million in social ads
The company is hoping to help bring longevity to local advertisers by giving away inventory.
Government continues to spend big on radio
The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.
IAB report finds 13% of online campaigns cancelled all together
Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.
