Bree Rody
Star Metroland updates digital ad solutions
In an effort to become a “better full-service partner,” the company is looking at its targeting and ad load features.
How engagement differs between content and ads
A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.
2019 Media AOY Silver: UM’s courage pays off
To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.
2019 Media AOY Gold: Initiative flips the script
How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.
Donald Lizotte to take the reins at CBC Media Solutions
The longtime media veteran will hop from Quebecor to CBC, officially replacing longtime CRO Jean Mongeau.
Crave growth drives good results for Bell Media
Although TV ad revenue was down due in part to the 2018 FIFA World Cup, the telco and media giant boasted a strong performance in various segments.
Who took home hardware (and made history) at AOY?
A new media agency topped the annual awards, the culmination of a long journey.
Print revenue down almost a quarter for Torstar
Digital revenues also declined modestly, although susbcription is showing growth.
Amazon’s ad business grows
While the company’s profitability has continued to slow, ads are bringing in more revenue than ever and more video opportunities are around the corner.
MightyHive hones data focus with two acquisitions
Datalicious and Conversion Works will bolster the consultancy’s first-party data capabilities as it works with Canadian marketers who want more control.
GroupM looks to the future in Canada
Is Canada’s TV market ahead of other countries? And is there really potential in TikTok to grow?
Does viewability translate to effectiveness?
A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.
Zoomer makes a change at the C-suite
After four years of overseeing digital development Omri Tintpulver will now play a more active role in business development at the media company.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
