Bree Rody
Nielsen extends music measurement in Canada
Playback information can help fuel buyers’ plans, says VP Paul Shaver.
Diving into Twitter’s 2019 original video strategy
Partnerships lead Christopher Doyle on how the content has changed, and the various ways brands can activate.
Print magazines strong, but millennials could shake things up: study
Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.
City leans into reality and competitions for summer
The network’s biggest series, America’s Got Talent, officially kicks off May 28.
Content in context: Takeaways on data’s role
Industry experts weighed in on what advertisers, publishers and agencies need to know.
With 30 years down, what’s next for Pelmorex?
Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?
Rogers Media acquires branded podcast studio
Pacific Content has already landed some high-profile global clients – including Facebook.
Spotted! An ad that puts you on the outside
The point of the ad is to not be able to interact with it at all.
CRTC won’t make exception for Leclerc Communications in Quebec
The commission has declared that Leclerc can purchase a new station in Quebec City, but cannot operate more than two at the same time.
MKTG dives into sponsor receptiveness
For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.
Spotted! Fujifilm shows what a smartphone can’t do
Even if you’re not zooming down the Gardiner, something else is.
New study measures from media buy to auto buy
From the first digital touchpoint, advertisers often have several weeks to make an impression – but once the dealership visits start, the clock is ticking to target.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
