Bree Rody
UB Media makes a major restobar expansion
The win adds high-end venues such as the Cabana Pool Lounge to its restaurant network, upping its demo targeting.
ICYMI: Twitter to stream Lets Talk special, Snap loses another
Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.
People Moves: MediaCom, Chameleon and more
The GroupM agency has added nine to its three Canadian offices, while Chameleon and Noise have hired new senior team members.
Bell Media talks its super pod strategy
The Launch will serve as a launching ground for single-advertiser commercial breaks ranging from 15 seconds to two minutes.
Three takeaways from CBC’s winter media day
Speakers Jack Myers and Aidan McCullen talked trust, future-proofing and diversity.
MLSE picks Society Etc. for digital buying
Agency president Mike Sharma says the various brands come with very different mandates and priorities from sales to awareness.
How Stingray’s mass strategy is unfolding
SVP Matthew Péloquin explains how, even without the name recognition of Spotify or Apple Music, the music service sees itself as a new audio heavyweight.
Inside Blue Ant’s Baby Shows strategy
Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.
Canadian ad spend growth outpacing global average: Dentsu
Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.
Big Bang, New Year’s coverage take the top: Numeris
While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.
Global adds Ransom to midseason schedule
The Canadian drama will air on Saturdays.
Axel Dumont moves to Cossette Media
Dumont makes the move after more than a decade in the GroupM family of agencies.
Joe Strolz departs Snap Canada
The country manager announced his resignation in a memo to staff obtained by MiC.
Havas Media wins Reckitt Benckiser
The CPG giant is the latest in a series of wins for Havas.
Publicis Media, MediaCom top new business rankings: RECMA
In terms of new account wins, business has grown around the globe by 15%.
