Bree Rody
Who took home MIAs Gold in 2018?
Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.
Civilized eyes expansion with two acquisitions
The online publication has gone experiential with its acquisition of 420 Games, and is establishing a Toronto presence through Business of Cannabis.
As streaming and mobile use rise, so do complaints: report
Plus, TV was added to the report for the first time.
Grey Cup overnights drop by one million
Average audience, as well as total reach, fell in both English and French markets.
CBC swaps comedies on midseason schedule
New comedy Cavendish will be the sole freshman effort on Tuesday nights.
Canadian Tire takes Toronto: Media Monitors
The retailer made a big radio buy in both Toronto and Montreal.
Programmatic to dominate in Canada by 2020: study
However, according to Zenith, programmatic TV is still at least a few years away.
Media agencies take CMA Gold
Mindshare, Touché and UM all took home trophies.
OverActive Media makes international play with Splyce acquisition
The e-sports company now operates on a global scale, opening itself up to bigger brand deals.
Get your entries in for the New Establishment: Innovators
The final call for entries in this year’s program which recognizes mid-career professionals, is here.
Spotted! A transit ad that makes you feel trapped
A Vancouver-based activation put transit-goers in the shoes of a domestic violence victim.
Bell Media, Torstar confirm layoffs
On-air talent at Virgin Radio and editorial staff at StarMetro Toronto were confirmed to have been let go on Wednesday.
Quebecor promotes four amidst sales restructure
In January 2019, the Quebecor Advertising Network will go live, as the media company moves toward a more streamlined model.
Unpacking Instagram’s fake follower purge
The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.
More than a quarter of app installs are fraudulent: study
AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.
