Jennifer Horn
Carat names new digital account director
Alice DiGiovanni has left MediaCom to join the agency, and will be handling digital work for Target and Disney Studios and Resorts.
Brewhouse Light Beer’s anti-hype campaign
The Great Western Brewing Company-owned brand is seeding videos on the web that protest against beer brands that claim to be the best.
Cashmere speaks up for the Canadian Breast Cancer Foundation
The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.
Sony experiments with MTV
In the closing chapter of of its Xperia campaign, the brand has partnered with the music channel to create videos of musicians playing with instruments made of random objects.
SavvyMom Media marrys brands with bloggers
President’s Choice and Smuckers are the first to use the media company’s new offering, and will have mom bloggers creating sponsored posts for the brands’ products.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
CBC’s search for Dorothy goes social
The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
Online ad revenue to reach $2.8 billion this year
The IAB’s annual survey reports that online revenue increased by 16% in 2011, placing the platform just below revenue from TV and above that of daily newspapers.
Spotted! Rogers gets sweet with experiential
The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.
TD makes its debut on The X Factor
The Canadian bank is working with CTV to be integrated into the US reality show with commercial break vignettes.
The Walrus Foundation amalgamates its content
Readers are now being served all of the non-profit’s offerings on a single platter with the relaunch and optimization of its website.
Consumer confidence improves: study
Optimism is in the air with research co TNS reporting a 3.6 point jump in the index that measures how people feel about their finances and the Canadian economy.
ZoomerMedia refreshes radio websites
The New Classical 96.3 FM and New AM 740 online pages have undergone a makeover with additional ad units to target the 45-plus audience.
Astral street furniture gets digital
The OOH media co has launched 30 new digital columns in downtown Montreal, with Telus having booked all of the ad inventory for the next few weeks.
The National Post’s hunger for games
The publication’s FP Tech Desk is introducing the gaming market to its new vertical, Post Arcade, and is offering unique ad opps.
