Jennifer Horn
Carlsberg celebrates UEFA Euro in Toronto
The beer brand is activating in a big way with pop-up fan parks that bring a stadium-like experience to fans.
MuchMusic gives out social rewards
The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.
McDonald’s answers consumer questions
The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.
CHCH picks up Jeopardy and Wheel of Fortune
The announcement came yesterday at the channel’s upfront, where it revealed another five additions to its fall primetime schedule.
Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
Radio revenue back to pre-recession levels: CRTC report
The CRTC reports that revenue, expenses and profits were up in 2011.
Scouts Canada gets back on the radar with Hot Wheels
The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.
Record-long banners and ads against imitation videos: MiC’s Global Tour
MiC asks Alice DiGiovanni at MediaCom to give her thoughts on the interactive placement of ads on sites in Russia, Sao Paulo and the US.
The Walrus goes big out West
The magazine targets Calgary with its largest outdoor campaign to date.
American Idol sings its way to the top: BBM, May 21 to 27, 2012
The finale of the reality show on CTV grabbed the most viewers Wednesday night, while the third round of the NHL Playoffs topped the weekly averaged show list.
Koodo broadens El Tabador’s horizons
In response to fans wanting to see more of the spokesman, the telco launched an app that has him creating personalized thank you cards.
Carte Blanche winners announced
Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.
Honda Dealers continue to buy big: Media Monitors, May 21 to 27, 2012
The association made the largest purchase for the second consecutive week in Toronto, as did the Ford Dealer Association in Montreal.
One Show Entertainment award finalists announced
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
Autotrader.ca analyzes car personalities
The brand is playing in the social space with a Facebook app that calculates what type of vehicle best fits a user’s personality.
