Jennifer Horn
Say Media grows a green thumb with Gardenista.com
The digital publishing company has rolled out a new gardening vertical with juice brand, Odwalla, as launch partner.
Agropur asks if you’ve seen them
The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.
Sportsnet steps into tonight
The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.
Astral RadioPlus gets outside with Sears
The mediaco has worked with Vizeum to create a summer-themed game that lives on 21 of its radio station’s websites.
Xaxis opens up shop in Toronto
WPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
Accessible Media shows and tells
The non-profit broadcaster launches a specialty TV campaign to talk about its audio offerings to those who are blind or have poor vision.
New York Fries travels with consumers
The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.
The Big Bang Theory ends on a high note: BBM, May 7 to 13, 2012
The season finale of the CTV comedy drew the most viewers for the week, with Survivor: One World topping the weekly averaged show list.
Zoum Armada adds Inter Rhone wines to its portfolio
The Quebec-based agency will be working on branding and marketing of the company’s Cotes du Rhone and Vallee du Rhone wine brands.
Spotted! Michelob Ultra targets health-conscious drinkers
The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Sears makes a move to the top: Media Monitors, May 7 to 13, 2012
The retailer landed in the #1 spot in Toronto, while Ford Dealer Association made its debut with the largest radio purchase in Montreal.
Les Affaires recruits Sid Lee to design its cover
The Montreal-based newspaper gave the agency control over what the cover of its latest issue would look like, based on the theme of creativity in business.
Target Marketing hires Jef Combdon as media director
The former Mediaedge managing partner has been brought on to handle the media team at the St. John’s-based agency.
App-etite: Beck calls for an app
The taxi co has launched an app for Toronto commuters to order cabs from their mobile devices, along with TV spots that tout its new offering.
Maille couples its latest campaign with a tour
The mustard brand is attempting to increase market share with a tasting tour, along with new TV spots in Quebec and outdoor placements in English Canada.
