Jennifer Horn
Spotted! Red Bull drops from the skies
Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide, including six in Canada.
Bee Media acquires Adcentricity
The mobile shopping platform, which will now operate under the digital media co’s name, has launched two new location-based tools in the wake of the merger.
Ontario Nurses Association highlights healthcare MVPs
The union has rolled out a radio campaign, created and planned by Doug & Serge, that compares nurses to pro athletes.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
ABC Life Literacy puts media spots on sale
The non-profit’s annual Media Sale includes discounted ad space from the Globe and Mail, Pattison Outdoor and Bell Media.
Subway apartments and travelling libraries: MiC’s Global Tour
Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.
Panasonic raises the bar in Canada
The brand will use the “Raise the Bar” product tour as a platform for its 2012 London Summer Olympics sponsorship.
Amazing Race takes a hold of the top spot: BBM, April 9 to 15, 2012
The CTV show had the most viewers for a single show, while the NHL Playoffs snagged first position on the weekly averaged show list.
Molson M paints with tweets
The beer brand is erecting a massive graffiti mural in Toronto that incorporates Twitter handles from 20,000 users.
Value Village sets a 5,000-pound goal
The thrift store chain and partner Astral RadioPlus is asking consumers to hand over their favourite items of clothing for its stores.
The Walrus Foundation gets a soapbox
The non-profit is looking for a presenting sponsor to power its new online forum, the Walrus Soapbox.
Byly bares all in fitting rooms
The depilatory strip has partnered with Zoom Media’s Fashion Frame division to place ads in Quebec Bikini Village boutiques.
Rogers Wireless maintains its top spot: Media Monitors, April 9 to 15, 2012
The telco made the largest purchase in Toronto, while Ford Dealer Association jumped to the top spot in Montreal.
OMD wins BC Egg Marketing Board
The media agency’s Vancouver office will work with the board’s new creative agency of record, DDB, to create a campaign in the fall.
NXNE takes sponsorship cues from its southwest counterpart
Moosehead, Intel and Converse are all new sponsors at this year’s festival, which will see more interactive sponsorship activations.
