Jennifer Horn
Spotted! The City of Vancouver marks out a warning
To reduce risky behaviour on its streets, the city launched a campaign reaching out to pedestrians, cyclists and drivers.
NABS parties with the sinfully good
The National Advertising Benevolent Society’s 2012 “Vices and Virtues” gala has nine sponsorship opportunities available.
Winnipeg reads the most newspapers: NADbank
The Toronto Star remains the most-read newspaper in the country, according to the report.
Rogers gets chatty with Hedley
The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.
Social pizza and Twitter coupons: MiC’s Global Tour
Eric Vieira from Grip Limited gives his expert opinion on social media campaigns from Domino’s, American Express and Mercedes-Benz.
MiXX Canada talks digital
The IAB conference in Toronto saw presentations from eMarketer, Mindshare and Taxi on how to thrive and survive in the digital space.
Honda Dealers drive to the top: Media Monitors, March 19 to 25, 2012
The auto association entered the chart at #1 in Toronto, while RBC jumped 22 places to the top in Montreal.
Greenpeace takes a jab at fashion brands
Terry Horton from Cossette Media weighs in with his thoughts on the latest international OOH campaign from the organization.
Laker Beer aims to drive sales with cars
The Brick Brewing brand enters the spirit of spring with a Jeep Wrangler giveaway supported by a larger-than-usual radio and outdoor campaign.
Mediabrands delves into social media
Canadians use an average of 2.9 devices to access the internet, according to the latest Wave study from UM and M2 Universal.
Tropicana introduces its orange growers
The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent that creates its goods.
Sendtonews.com launches video ad network
The content exchange site is now offering advertisers the ability to brand sports highlight clips used by broadcasters such as Global, CTV and the CBC.
The Amazing Race takes top spot: BBM, March 12 to 18, 2012
The reality show came in at #1 with the most viewers, while CTV Evening News took the top spot for the weekly averaged shows.
The Real Housewives of Vancouver get a promotional push
Shaw Media-owned Slice is giving the ladies its largest multi-platform marketing campaign to date.
Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
