Jennifer Horn
Porter Airlines takes off in the top spot: Media Monitors, March 5 to 11, 2012
The regional airline shot to #1 in Toronto, while Rogers Wireless sat steady at the top in Montreal.
Invisible cars and bus shelter jukeboxes: MiC’s Global Tour
Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.
Coors Light infuses its beer with Iced T
The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.
Minute Rice changes up its marketing message recipe
In a new TV campaign, the Ronzoni Foods Canada brand has replaced its past message of convenience with one that attempts to stir emotion.
Corona talks about drinking its beer ‘Apres Anything’
The Modelo Molson brand has rolled out a program that aims at getting its consumers to think of Corona as an all-season beverage.
KFC brings back the Double Down
The bunless sandwich is back with a TV and Facebook campaign that encourages men to “Make Time for Man Time.”
Dentyne showcases the elements of attraction
The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.
Quaker gives Harvest Crunch a breakfast bar
The PepsiCo brand has launched a new cereal bar with a humorous TV and OOH campaign.
Fountain Tire puts its owners in the spotlight
The retailer is using conventional and specialty TV channels to talk about the personal promise that store owners make to customers.
Autotrader.ca launches a refreshing campaign
The used car site speaks to a younger audience to change consumer perception of the brand.
Ford breaks into branded entertainment on NBC
Reality show Great Escapes launches to promote the car-makers new Escape vehicle.
Big Bang Theory back on top: BBM, Feb 27 to March 4, 2012
The geniuses snagged the #1 position for the week, while American Idol topped the weekly averaged show list.
Tide gets fresh for spring
The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
Scotiabank does its part to help reduce mortgages
The brand taps into the hockey community and launches an initiative that helps to reduce the time it takes to pay off a home.
Top Chef Canada prepares to air with three new sponsors
Finish, Shops at Don Mills and Caesarstone have signed on as new sponsors of the reality format’s second season.
