Jennifer Horn
Nike brings local hockey to life
The sports brand has created a touring experiential hockey truck with its own personality.
NextSportStar.com to launch live broadcast
The social media site, which recently signed with Olive Media to rep its ads, will launch an interactive show this April.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
2012 Mobile Future in Focus: comScore study
The report states that Canadians are increasingly using mobile to access retail and commerce sites.
Rogers unveils NextBox 2.0
The media co has launched a multi-million dollar campaign for its enhanced home viewing product, which has ad space available.
Big Bang Theory stations at the top: BBM, Feb. 13 to 19, 2012
The CTV comedy makes a top spot comeback, with Global’s Survivor off to a good start with the most viewers Wednesday night.
ComFree sells itself, commission free
The real estate brokerage launches a campaign with an increased focus on OOH to set the record straight on exactly what it does for consumers.
MiC’s Global Tour: digital OOH
Rebecca Shropshire from UM Canada critiques the international ads, including a Minority Report-style gender-specific execution in the UK.
Chevrolet Dealers top radio charts: Media Monitors, Feb 13 to 19, 2012
The auto association nabbed the top spot in Toronto and the Gouvernement du Quebec made a considerable purchase in Montreal.
The ICA modernizes its look
The association has revamped its website with the goal to better represent its agency members.
Ikea wants to get to know you
The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.
MiC’s Global Tour: social media/interactive
Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.
Abcon Media tees off with a golf ad network
The media co will have ad consoles in golf carts across Canada, targeting high-income male consumers.
Global enriches the Survivor experience
A new feature on the video app allows users to participate in social chatter and Survivor-themed content.
Wheels.ca gets an app
The auto news site now offers advertisers an array of ad opps for its tablet app, with Toyota as the first to sign on.
