Jeromey Lloyd
Bell Media’s Super Bowl audience still smaller, but stable
Overnights show only a slight AMA drop across CTV, CTV2 and TSN2 from last year, but audiences are still far lower than the simsub heyday.
Groupe V hires Aksel Bedikyan, evolves TV research team
The former Cirque du Soleil analytics exec is tasked with giving the Quebec-based media co a more global perspective on digital trends.
Kit Kat’s quick hits take a Super Bowl strategy social
After pushing its contest hashtag all season, Kit Kat makes its Super Bowl play on TV, Twitter and Snapchat.
Google’s ad revenues are up, but so are its costs
Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.
Canadian speed skater goes crypto for sponsorship
Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.
Graham Moysey replacing Harvey Carroll at IPG Mediabrands
The former head of international at AOL officially takes over as CEO Feb. 12.
Tangerine becomes the Raptors’ official bank
Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.
Volkswagen communes with La Vraie Nature
TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.
MTM tracks media, tech use among age groups
A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.
Facebook tackles privacy in new campaign
The social giant is tweaking how users monitor their data and launching a PSA campaign to reacquaint people with its privacy tools.
RECMA releases its latest Canadian report
Media agencies get assessed on their ability to win and maintain new business.
Pierre Marcoux named president of TC Media
The journalist-turned-media exec says the company is looking to grow its market share, and is still eyeing possible acquisitions.
Groupe V debuts reality dance competition with Rogers
Danser pour gagner doubles the channel’s homemade reality productions.
Pepsico renews NHL, NHLPA sponsorship
A 12-year partnership continues as the snack-maker stays entrenched in sports.
Global picks up action and comedy series
Corus brings 9-1-1 and A.P. Bio to the schedule mid-stream.
