Jordan Twiss
Sporting News Media adds new partners
The company’s CRO talks about its new local strategy, which will provide publishers with sports highlights and offer advertisers sponsorship and pre-roll opps.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.
The Government of Thailand promotes authenticity
The Department of Trade has teamed with Canadian Thai restaurants to launch its first mass consumer campaign, with event appearances and an advertorial in Toronto Life.
ATN expands cricket coverage
The broadcaster will air 1,115 days of live coverage over the next five years, and offer a wide array of sponsorship opportunities, including presenting sponsorships.
Corus Radio launches series hosted by The Property Brothers
The series, called Off Topic, premieres Sept. 14 and is the first time Corus has leveraged its TV talent for a new radio show.
Songza to grow ad operations and sales teams
The music streaming service has received $4.7 million, which it will use to scale up its native advertising platform, Branded Moments.
W Network targets commuters for fall campaign
The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.
Postmedia to sell two real estate assets
The media company is selling the Calgary Herald building and outsourcing printing to TC Transcontinental, which will result in changes to the paper’s format and size.
Former Olympic Consortium SVP launches Cimoroni & Company
Dan Cimoroni’s client services and content company comes to market with a Bell Media partnership that will see it represent ad inventory for the 2015 FIFA Women’s World Cup.
In a TIFF: Grolsch hosts an Open House
The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.
Showcase shows its character
The Shaw specialty is promoting its fall TV season and shows like King & Maxwell and Copper with its largest campaign of 2013.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
In a TIFF: ET Canada lights up the red carpet
The entertainment show’s TIFF coverage is being sponsored by brands like Russian Standard Vodka, which has billboards in each episode.
Amazing Race Canada outpaces competition: BBM
The reality show was tops again, netting 2.79 million viewers, while CTV Evening News remained the #1 weekly show for Aug. 26 to Sept. 1.
OLN unveils second screen content for The Project: Guatemala
The specialty channel will air The Project Live, an online after show, Mondays at 11 p.m. starting Sept. 23.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
