Jordan Twiss
Food Network Canada serves up its fall schedule
The lineup for the specialty includes new competition series Cutthroat Kitchen (pictured) and will offer both ad and sponsorship opportunities.
Tim Hortons tackles new partnership with Hamilton Tiger-Cats
The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.
Women’s College Hospital channels pink power
The hospital is relying on out-of-home buys and a custom print execution in the Toronto Star to promote its alternative healthcare offerings.
Spotted! Tommy Hilfiger brings the beach to Toronto
The apparel brand retrofitted a 1970s bus to promote and sell its limited-edition Surf Shack collection.
MDC Partners adds an EVP of analytics
David Norton will work with the network of agencies to help build its analytics and consumer insights resources.
Oakley Canada joins the Olympic team
Oakley’s Alex Langevin talks about the four-year deal, which will see the brand create a special line of eyewear for Canada’s Olympic athletes.
Under the Dome overcomes competition: BBM
The Stephen King-inspired drama nabbed 1.61 million viewers, while CTV Evening News was the top weekly show for July 1 to 7.
Sears Canada partners with Penningtons
The retailer will sell the Reitmans-owned brand’s clothing and revamp department stores to launch dedicated plus-sized sections.
Spotted! Legoland Discovery Centre builds movie mosaics
The Toronto-based attraction enlisted the aid of passersby to help construct an ad for the release of its upcoming 4D film Legends of Chima.
Maple Leaf changes lives with bacon
The food brand has launched the “Change your life with bacon” campaign, a digital and social initiative targeted specifically at moms.
CTV announces digital content slate for The Amazing Race Canada
BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.
Sport Chek teams up with Quiksilver and Roxy
FGL Sports’ Frederick Lecoq talks about the deal, which will see Sport Chek carry the brands’ apparel in stores and bring skateboarder Tony Hawk to Canada.
Muskoka Brewery and Amsterdam Brewing team with Honda Indy
Brewery reps talk to MiC about their upcoming collaboration brew and the growing trend of launching specialty beers tied to events and social media participation.
George Grant to step down at MZMedia
The president and CEO of ZoomerMedia’s radio division will be replaced by Dan Hamilton and John Van Driel.
AMEX Canada brews up a partnership with Tim Hortons
The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
