Jordan Twiss
Spotted! Hudson’s Bay hits the open road
The retailer is sending a team on a cross-Canada tour in a branded RV and will launch a webseries to document their experiences.
MLSE inks partnership deal with BlackBerry
The two companies will work together to develop social platforms that will allow Toronto Maple Leafs and Toronto Raptors personalities to engage with fans.
Microsoft Advertising introduces Ad Pano
The new ad format for Ads in Apps for Windows 8 will be available in Canada by early fall and offers the ability to customize size and position of spots as well as add video and images.
TubeMogul launches Brandpoint in Canada
Canadian managing director Grant le Riche talks to MiC about the company’s latest platform, which allows advertisers to buy digital video inventory on a GRP basis.
Adidas Canada joins the Olympic team
The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.
Ottawa Animation Festival revives its inner child
The festival, which runs from Sept. 18 to 22, is leveraging OOH and print ads in Ottawa to attract more local visitors.
Chrysler launches Western-themed campaign
The automotive brand is using projection mapping in Calgary to promote its Dodge Ram truck model on buildings, as a follow-up to an April campaign (pictured).
Molson Canadian shows its pride
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
InNetwork launches social influencer network platform
The company’s CEO Chris Keevill talks to MiC about the platform, which connects advertisers with social influencers based on audience data.
Stanley Cup Finals win top ratings: BBM
CBC’s hockey coverage netted 2.57 million viewers, while The Big Bang Theory was the top daily show for the week of June 10 to 16.
Zoomer Media launches Everythingzoomer
The company has consolidated its online properties into a single content hub that will also be optimized for mobile.
Tic Tac Canada asks Canadians for a flavour
The brand has launched a digital-only campaign and a microsite that allows Canadians to cast their votes for one of three potential flavours.
Mobovivo brings second-screen apps to Quebec
Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.
AOL inks ad representation deal with Cinoche
AOL’s head of ad products and sales Leanne Gibson (pictured) talks to MiC about the digital and mobile ad opps the company will offer clients.
Pizza Pizza buys top spot in Toronto: Media Monitors
In Montreal, it was fashion retailer Mondo Uomo that bought the most radio time for the week of June 10 to 16.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
