Jordan Twiss
Strategic Milk Alliance channels childhood memories
The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
Cue Digital Media inks representation deal with TIFF
Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
Spotted! World Vision takes a stand against child slavery
The charity has launched a TV and digital campaign to support activations in Toronto and Vancouver, where child actors posed as labourers for sale.
Pizza Hut introduces five new flavours
The Yum! Brands QSR is introducing flavours like cheesy beef poutine and smokey maple bacon with a TV-heavy campaign featuring a tough hockey granny.
Valentine exchanges exercise for poutine
The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.
Channel Zero acquires andPOP
The broadcaster is keeping andPOP’s CEO Robert Ostfield on to head up the recently launched Channel Zero Digital arm, which will house the newly acquired properties.
Spotted! Nivea takes its haus on the road
The Beiersdorf Canada brand is adding new stops in Vancouver, Calgary and Edmonton, as well as social media sharing options to its Nivea Haus tour.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
KFC turns up the heat
The Yum! Brands restaurant is reintroducing the Zinger Double Down sandwich with a campaign that channels summer action blockbusters.
AOL Canada expands its Quebec presence
The company’s head of products and sales operations tells MiC about the ad opportunities targeting women over the age of 25 that are available on Mamanpourlavie.com.
MuchMusic goes digital to promote MMVAs
The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.
Jodi Brown named director of content marketing at MediaCom
Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.
Astral kicks off a gruesome campaign
The media company is promoting the Series+ mystery show Crimes Majeures with radio spots that feature grisly murders.
Spotted! Disney heads back to school
The film studio is promoting the release of Monsters University with a branded school bus touring Toronto.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
