Jordan Twiss
CFL on TSN grows its audience: BBM
The 2013 season became the second most-watched in league history, averaging 703,000 viewers per game and improving on last year’s performance.
Veterans Affairs Canada says thanks
The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.
Torstar posts Q3 losses
The media company attributed its media segment losses to declines in newspaper ad revenue, while digital losses were due to lower revenues at Wagjag and Workopolis.
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
comScore to launch Media Metrix Multi-Platform
The analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.
Cue Digital Media eyes RTB
The entertainment company has appointed Napoleon Torres to lead the team that will develop the in-house premium RTB ad exchange and technology platform.
Mattel expands its virtual toy wall
The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
Future of print: La Presse goes all in on tablet
EVP of digital publishing Pierre-Elliott Levasseur on the publication’s plans to terminate its print product in favour of La Presse+.
The Big Bang Theory holds top spot: BBM
The comedy netted 3.46 million viewers, while CTV Evening News remained the #1 weekly show for Oct. 21 to 27.
HollisWealth channels heritage for rebrand
The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.
Best Buy tackles holiday stress
The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.
Sport Chek gears up for Sochi
Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
Subway Canada renews its commitment to fitness
The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.
Pub Point Com appoints VP of media
Touche! PHD co-founder Jean-Pierre Giroux takes on the role Nov. 4 and will lead the creative shop’s media strategy and research business.
Maxus Canada names Kerry Mitchell growth driver
The former VP of Rogers Media will step into the newly created role at the GroupM agency immediately and be responsible for broadening its Canadian client base.
