Jordan Twiss
eyeReturn integrates with comScore
Renee Hill, co-CEO, eyeReturn, talks about the deal, which will allow the Canadian company to offer more diverse real-time reporting as it eyes a US expansion.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
CIBC teams with Canadian Paralympic Committee
The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.
Future of print: The Grid eyes larger events presence
Publisher and editor Laas Turnbull talks about the weekly’s plans to add three new events to its slate in 2014, including a spring edition of its Cocktail Week.
TSN reveals sponsors for All-Star Curling Skins Game
Travelers takes over as lead sponsor of the game, while the Rimrock Resort Hotel is the new exclusive hotel partner and will host the fan VIP experiences.
The Big Bang Theory draws top ratings: BBM
The comedy nabbed 3.47 million viewers, while CTV Evening News remained the #1 weekly show for Oct. 14 to 20.
BrightRoll introduces new programmatic console
The digital video ad platform’s Canadian managing director David Bellemare talks about the new tech, which has IAB Quality Assurance Guidelines integrated into it.
Postmedia sees fourth-quarter losses
The media company also reported overall annual losses due to declines in ad revenue, with revenues dropping to $751.6 million, down $80.3 million from 2012.
Spotted! Angry Birds pays it forward
The mobile game company promoted its new line of prepaid Visa cards with a stunt in Toronto’s Union Station encouraging un-angry acts of kindness.
RBC encourages bill sharing
The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.
Songza opens Canadian headquarters
The online and mobile music service has named former Nielsen Music sales head Vanessa Thomas its managing director for the new Toronto office.
The future of programmatic is cross-platform: panel
Speaking at Digital Day 2013, The Exchange Lab’s Thierry Bazay, Kijiji’s Karla Stuewe and Microsoft Advertising Exchange’s Chris Kemp offered a 2014 forecast for programmatic buying.
Toronto Zombie Walk unveils gruesome sponsor lineup
The walk, co-hosted with the Heart and Stroke Foundation, is welcoming sponsors, costume retailer Wholesale Halloween Costumes and Evil Dead: The Musical, as it looks to grow its reach.
Bell to track customers’ mobile habits
The telco will begin tracking and collecting web surfing and app usage to deliver more relevant ads, starting Nov. 16.
