Matthew Chung
ComScore locks in partners for in-app measurement tool
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
TV Everywhere key to keeping customers: CTAM Canada
A TV industry gathering heard how the offering can help stem cord shaving and cutting.
Dairy Farmers pairs with W for the holidays
The org is promoting Canadian cheeses in a movie partnership hosted by radio and TV personality Josie Dye.
Rogers courting startups
The telco has launched Rogers Ignite to help discover and attract companies with innovative products and services.
Herzig Eye Institute selects Media Dimensions
The agency has started target research and strategy work for the institute.
IAB searching for new president
Chris Williams will leave the role at the end of the year.
Checking in on Globe Native
Cynthia Young, the Globe‘s director of advertising products and innovation, on what’s been working and what’s not in the program’s first six months.
Neo-Traffic expands its network
The mall media specialist has struck deals with shopping centres in BC, Manitoba and Quebec.
CBC starts implementing job cuts
The pubcaster says 100 redundancy notices were handed out on Thursday.
How TiVo landed in Canada
Cogeco has launched an integrated campaign to support its new DVR product.
Bell Media goes country in Ottawa
Country 94 launches today and takes the place of Bob FM.
Bell Media lays off two long-time hosts
Tanya Kim and Teri Hart have been let go while two positions have also been eliminated at a Bell Media Radio in Ottawa.
CFL trades in helmets for Jenga and Battleship
The football league is producing new YouTube series to reach younger audiences.
CBC News and The Weather Network sign content deal
Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.
Getting a feel for TouchPoints
Ipsos MediaCT’s Joanne Van der Burgt on the costs, barriers and opportunities associated with launching the service in Canada.
