Michael Kolberg
Dean Blundell show cancelled
Corus-owned 102.1 the Edge drops the controversial host following a suspension over homophobic comments.
Unexpected activations you may have missed
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
Glee moves to City
A Fox schedule change from Thursdays to Tuesdays has a ripple effect on Rogers and Shaw, as Global opts to stick with its NCIS simulcast on Tuesdays.
Saving Hope pulls in 1.5 million viewers
The CTV original wins its Thursday night timeslot and grows audience compared to the summer premiere.
Leaf.tv launches shoppable video hub
The how-to video website offers lifestyle brands direct product placement opportunities for viewers to buy as they watch.
Staples casts wider net with new campaign and tweaked logo
The business supply retailer’s new slogan “Make More Happen” is the first change to its tagline in over 10 years.
Mariage Quebec focuses on advertorials for 25th anniversary
The St. Joseph Media-owned bridal magazine is putting a new emphasis on branded content and retailer profiles as it kicks off a milestone year.
TSN announces World Juniors Twitter Amplify campaign
McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.
Facebook growing fastest among Canadian seniors: MTM
A report from Media Technology Monitor shows penetration among users 65 and older has grown at a rate of 38% since 2010.
Facebook tests autoplay video ads
A Mindshare promo for Summit Entertainment’s Divergent serves as a guinea pig for the new ad unit.
M2 names new VP, client business partner
Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.
MediaCom names global head of digital investment
Vik Kathuria has been promoted to the newly created role from the US office.
Rogers’ NHL deal could spur regulators: Moody’s
The ratings agency speculates the hockey deal could spark CRTC intervention if it is seen to be adverse to consumers.
Leveraging real Christmas joy: MiC’s Holiday Tour
Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.
Instagram Direct’s opportunities for brands
Matt Di Paola of Critical Mass shares his thoughts on the advertising possibilities the expansion could offer and the push to get paid spots on the service in Canada.
