Marija Lukic
Scotiabank Toronto Caribbean Carnival kicks off with new sponsors
The multicultural festival is coming back for its 45th year with new sponsors including Pizza Pizza, Chevrolet and El Dorado Rum.
The Share the Road Cycling Coalition unites commuters
The organization has launched a campaign inviting road users to see each other’s human side.
Staples starts the clock on back-to-school
The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.
Honda Motors makes a move to the top
The auto manufacturer has made the biggest radio buy in Toronto, while Steve Martel came in at #1 in Montreal.
Subway pokes fun at Canada’s barbeque season
The QSR is using short summers and BBQ hassles as reasons to eat at its store in a campaign for its new pulled pork sandwich.
Xbox Live gets inside Taco Bell
For the first time, the online gaming service is advertising a summer-long contest in partnership with the QSR on its website.
Postmedia and Workopolis launch new career channels
The publisher is working with the job search engine to create ten verticals on its newspaper sites in the fall.
Porter Airlines flies to the top: Media Monitors, June 25 to July 1, 2012
The airline has jumped to the #1 spot in both Toronto and Montreal, according to the latest Media Monitors report.
Alzheimer’s Society brings memory loss to life
The non-profit organization in Quebec is erasing content from web pages to raise awareness of the disease.
Kids’ CBC Days comes back with new partners
The public broadcaster is bringing back the popular two-day event, with TD signed on as a sponsor.
On-the-go Mini showrooms: MiC’s Global Tour
MiC spoke with Derek Bhopalsingh at MEC and Jake Norman at Mindshare about campaigns that are bringing products to consumers in new ways.
RBC cheers for the London Olympics in cabs
As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.
Honda Dealers drive to the top: Media Monitors, June 18 to 24, 2012
The auto association made the largest radio purchase in Toronto, while Rogers Wireless landed in the #1 spot in Montreal.
Dove Canada spotlights role models
The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.
Spotted! McDonald’s gets real
The QSR has covered a transit shelter board in downtown Vancouver with larger-than-life fruity creative.
