Rose Behar
Government returns to the top in Toronto: Media Monitors, July 11 to 17
The Government of Canada ranks first in Toronto’s radio ad buy charts, while mattress retailer Dormez-vous stays on top in Montreal.
Mott’s searches for the face of Fruitsations
The brand targets moms for a nationwide campaign to find its next child ambassador.
iGotcha Media launches golf network
The digital OOH company has partnered with the Canadian Golf Course Owner’s Association on new screens in golf clubs.
The Verdict: Fifth Leg finds its footing in Canada
MiC takes a look at the results of the launch campaign from Treasury Wine Estates.
Bell Mobility tops radio ad buy charts in Toronto: Media Monitors, July 4 to 10, 2011
The mobile service provider jumps onto the list at #1, while mattress retailer Dormez-vous retains the top position in Montreal.
The Financial Post gives on-the-go wisdom
The newspaper’s online edition takes a new content approach with a series of weekly videos sponsored by Ernst & Young.
App-etite: ScoreMobile launches on Playbook
The multi-platform sports app gets rebuilt, giving sports fans more in-the-moment coverage.
LG powers up with a scavenger hunt
The electronics company launches a series of new phones with a multi-platform real-world and online game.
Government tops Toronto radio ad buys: Media Monitors, June 27 to July 3
The Government of Canada snags the spot from previous top buyer Rogers Hi-speed.
Astral’s Boom explodes onto Ottawa airwaves
After the successful rebrand of Toronto’s EZ Rock into Boom FM last year, Astral gives an Ottawa radio station a spin.
Rogers Hi-Speed buys a three-peat: Media Monitors, June 20 to 26, 2011
The internet provider retains its #1 radio ad buy slot in Toronto, while the Government of Canada stays on top in Montreal.
The Verdict: LG’s Facebook success
MiC dissects the campaign that led to a Facebook mandate for the tech company.
Totem hauls in 30 awards at the 2011 Magnum Opus
Transcontinental Interactive’s custom publishing arm wins big for its work with Sobeys, Geico, Aeroplan and P&G.
Paid and earned media impressions reap best results: study
Synaptic Digital and Kantar Video’s collaborative study reports editorial content wins out over traditional brand content.
App-etite: Canpages brings the streets to life
CanPages’ multi-platform app features voice-powered search, augmented reality and real-time video.
