Sonya Fatah
Postmedia’s free daily rebrands
The publisher’s latest rebranding is of the free Toronto daily, with Ripley’s Aquarium of Canada as launch sponsor.
CRTC, NFB’s French-market discoverability event
The two organizations are co-hosting the second round of the pre-discoverability summit focusing on the French-language content market.
Justin Trudeau’s Twitter win
Canadian voters’ engagement on social platforms for the campaign shows how advertising around elections is likely to shift over time.
ALCS decider wins the day: Numeris
The baseball game segment on Sportsnet had the most average viewers for the week of Oct. 19 to 25.
Viceland to bow in winter 2016
The TV channel is a product of the Rogers-Vice Canada partnership and will connect millennials with entertainment and issues of their time.
The age of the smartphone
With Canadians spending seven million hours on apps each month, Yahoo Canada’s latest report shows how, where and when.
MAOY Bronze: Jungle Media’s nimble advantage
The scrappy young agency’s flexible approach helps it land a Bronze this year.
Media Director of the Year: Vision7’s Joseph Leon
The self-proclaimed “data nerd” was chosen by the MAOY judges for the honour this year.
Postmedia looks to corner content marketing
With the launch of Postmedia Content Works, the company looks to expand its footprint outside its core business.
Why print newsstand wasn’t working for Flare
Flare‘s publisher intends to up the title’s print run but change up its distribution strategy to optimize reach among urban millennials.
Zenith recognized by Companies Committed to Kids
The unique industry-wide collaborative body focused on the health and welfare of Canadian children celebrated its 25th anniversary yesterday.
CRTC, NFB to host pre-Discoverability Summit event
The organizations have teamed up to present the first in a series of pre-Summit events.
CRTC vice-chair Tom Pentefountas steps down
Citing personal reasons, the vice-chairman of broadcasting has stepped down months before his five-year term is up.
Danier warms up its winter media plan
The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.
IAB Tech Lab updates VAST tracking template
Keeping long-form digital video content in mind, the independent, IAB-related body has announced an update to its measurement template at the Ad Ops summit.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
