Sonya Fatah
Next Issue rebrands as Texture
Next Issue Media has changed its product’s name and installed a team of editorial curators to help readers navigate its vast library of magazine writing.
Dynamic launches game-changing OOH tech
Dynamic Outdoor is pushing the envelope on measurement standards in the industry with the launch of its latest technology.
Canadian companies bag OMMA awards
TSN and Crucial Interactive brought home three awards for their outstanding digital work at the Online Media and Marketing Awards in New York.
Spotted! A mobile closet on the streetcar tracks
Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.
Closing the conversion gap on YouTube
The online video platform has expanded its shopping ads format, the scope of its app promotion, as well as the reach of its measuring solution.
Yahoo unifies programmatic under BrightRoll brand
The media company has integrated all its advertising products under one banner.
Rogers Radio KiSSes up to Apple Watch
KiSS 92.5 is the first music station in Canada to target listeners on the go with playlists that can be live-streamed on the Apple Watch.
New Google ad products target right time, right place
The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.
Projecting a U.N. message on the big screen
With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.
NCIS wins the night for Global
With ratings in, the Shaw Communications channel opens its fall season with a well-received slate of shows.
La Presse axes 158 positions
With its focus shifting to a 100% digital product during the week, the company is returning to its pre-La Presse+ size.
Instagram reaches 400 million mark
The photo-sharing platform hits a numbers milestone and shares Canada-specific brand case studies for Shomi, Mercedes-Benz and the Fairmont Hotel group.
Astral wins Ottawa Airport contract
With this win, the OOH co has grown its transport portfolio and will replace the airport’s current ad infrastructure with 100% permanent digital screens.
Global News ties up with Twitter for election night
To keep viewers glued across screens for the biggest political event of the year, the channel has partnered with the social media platform.
Spotted! Finding London in Toronto
To celebrate its 20th anniversary Flight Centre Canada rolled out its first-ever social campaign around a race-style event to win round-trip tickets to London.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
