Sonya Fatah
Amazing Race Canada takes the week, again: Numeris
The CTV reality show pulled off the top spot nationally for the week of July 27 to Aug. 2.
Olson bakes with Fleischmann and KitchenAid
The celeb chef will be hosting a second season of her baking show on Food Network Canada with bumpers, promos and vignettes from the cooking brands.
Slingshot me into Angry Birds 2
The mobile game’s sequel presents marketers with customized in-game branding options to reach its highly engaged audience.
Tennis date at National Bank?
The Rogers Cup sponsorship package includes an in-bank mobile-to-digital signage tennis game that will keep waiting clients engaged.
SendtoNews develops Canadian DOOH partnership
The sports syndicator has entered into a partnership with a software developer to expand its access to place-based media.
Clear Channel wins Edmonton contract
The OOH company will be opening up an Edmonton office to facilitate its newly won bus shelter contract.
m2 adds three to its team
The IPG Mediabrands agency has expanded its communications strategies and broadcast teams by creating three new positions.
Tennis toplines Sportsnet for Rogers Cup
The broadcaster is airing the tennis tournament on traditional and digital platforms, starting today.
Spotted! Meet you at the top (of the CN Tower)
CN Tower has teamed up with Astral Out of Home to run an interactive transit-shelter campaign to drive people to the city’s tallest building.
CRTC rolls out new HVOD category
The new hybrid VOD category encapsulates services offered both online (OTT) and via subscription-based linear VOD.
Social media chatter drives purchasing: report
Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.
Facebook adds live video streaming to its celeb-centric app
Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.
Crave-ing a new look
Evolve Media’s CraveOnline is now targeting a more sophisticated male consumer of content and products through its redesign.
NHL and MLB team up for digital deal
The unusual partnership will see the MLB’s Advanced Media division share tech across the NHL’s digital platforms.
Google Play’s app-hunt opp
A new search ads feature in Google Play allows marketers to drive users to their app at the right moment.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
