Sonya Fatah
Google opens Now prompts to brands
Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.
Vice channel ‘Broadly’ targets women
The media co has Unilever on as a launch partner for its first female-focused channel, which goes live today.
Vancouver’s fledgling radio entrant
Roundhouse Radio readies for a September launch, presenting opportunities to reach Vancouverites through its on-air and online presence.
Chef in Your Ear cleans up on sponsorship
Viva Vantage paper towels is one of two sponsors to be integrated into Food Network Canada’s newest cooking competition series.
More cord-cutting ahead but mass exodus unlikely: report
Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.
TV dollar drain to digital tops $1B in US: report
In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.
Google Canada hires new head of agency partnerships
Thierry Bazay is the new face of Google Canada on the agency side of the business.
Clear Channel’s digital wraparound columns
The OOH co has put up digital screens that wrap around columns in Toronto’s Union Station.
Much Digital grows its creator roster
Nine new digital creators have joined the MCN, expanding its talent network as video consumption continues to grow.
Data Dive: Pan Am Games get Canadians talking
According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.
Captivate grows its Canadian network
With plans to expand further, the U.S.-based OOH co has added screens in two high-profile office buildings in Toronto and Montreal to its tally.
Timing key to holiday email marketing: report
Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.
Spotted! DIY H&M boho with Elle Quebec at Osheaga
The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.
New Twitter tool promotes event-based targeting
The social media network has enhanced its tools for marketers looking to advertise alongside major events.
Engagement Labs buys offline market research co
The social media tech co’s purchase of Keller Fay has expanded its access to U.S. and U.K. markets.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
