Sonya Fatah
Survivor takes the week: Numeris
The finale of the reality show had the most single-night viewers for the week of May 18 to 24.
Jungle Media wins Yellow Pages
The agency becomes the MAOR for the expanding digital marketing and solutions company.
TC Media reconfigures sales team
The company’s new integrated sales team is charged with pitching the company’s one-stop-shop advantage.
Paula Festas joins Postmedia
Two of Pelmorex Media’s senior sales team will be moving over to Postmedia in July.
Upfronts 2015: City ups male targeting with sked changes
Rogers Media’s new fall slate includes the addition of Empire from OMNI, as well as Grandfathered and The Grinder.
Honda tops the chart: Media Monitors
The car company bought the most amount of radio advertising in Toronto for the week of May 25 to 31.
CTV grows millennial viewership
The network posted its strongest primetime numbers in four years, according to its latest report, with The Flash coming in as the top new show for 2014/15.
Instagram cultivates brands with carousel ads
The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.
Screenwriters benefit from Magnum’s indulgence
Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.
Bell extends CFL contract to 2021
TSN and RDS renew exclusive broadcast rights for CFL, while Bell launches a new all-sports radio station in Hamilton.
Upfronts 2015: CBC unveils 2015-16 slate
New to the pubcaster for the fall and winter season is an arts-focused cross-platform initiative as well as 11 new originals and 14 returning series.
Chat network lays out red carpet for brands
Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.
Transat Tours’ web series targets youth market
The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.
OOH ads pique shopper curiosity: study
The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.
NCIS wins the week: Numeris
The Global show had the most single-night viewers for the week of May 11 to 17.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
