Val Maloney
Jeff Thibodeau joins SMG Canada
The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.
Pelmorex Media names new sales SVP
Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.
Peter Mears named president of Initiative North America
The promotion means the Mediabrands Canada CEO will move to New York City this spring.
LCBO buys big: Media Monitors
The Crown corporation bought the most airtime in Toronto, for the week of Jan. 28 to Feb. 3.
The Kit redesigns on tablet and smartphone
With a cleaner portrait-style design and more visuals and interactive features, the fashion and beauty magazine is aiming to lead in its category for mobile publications.
Graham Moysey takes global role at AOL
Staying on with the Canadian operations, Moysey tells MiC about his expanded responsibilities as head of AOL Global Owned and Operated elements.
Admeta expands into Canada
The private ad exchange technology provider has announced the launch of an office in Ottawa.
Magazine circ, subscriptions drop: AAM report
Chatelaine had the highest total paid circulation, Canadian Living the most single-copy sales and Canadian House & Home the most digital replica sales for the last six months of 2012.
Google evolves Ad Words
The company tells MiC about its new enhanced campaigns, which allow clients to tailor search options across multiple devices all at once.
Astral Media and Cineplex join CPAX
The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.
Bell Media overhauls RDS website
The French sports vertical has redesigned its online home to make it less cluttered.
Reebok heats things up
The retailer has launched a Canadian campaign around the brand’s new global tagline, “Live with fire.”
The Weather Network gets regional
With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.
Heart and Stroke Foundation works with time
The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”
Super Bowl tops six million viewers on CTV
The ratings rundown, and media weigh-in from MediaCom and Rocket XL on what brands won when the lights went out on Sunday.
