Val Maloney
Kraft partners with TSN and RDS
The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.
Spotted! The Globe and Mail spreads the word on DNA
The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.
iCarly wraps with record ratings on YTV
The show’s finale brought in three times the season average for viewers aged 18 to 49.
The current TV model is dying: Holtzman
Henry Holtzman from the MIT Media Lab says the future of TV is not with the channel-based model and outlines several projects where the platform might go next.
ZenithOptimedia drops global ad forecast
The media co predicts ad expenditure will grow 4.1% in 2013, down slightly from previous reports.
Chevrolet jumps to the top: Media Monitors
The dealer bought the most radio in Toronto, with The Bay taking the top spot in Montreal, for the week of Nov. 26 to Dec. 2.
Former Postmedia VP starts at News Canada
Shelley Middlebrook is the new executive VP of business development at the news company.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
AOL acquires Buysight
The deal allows AOL to better retarget ads through Buysight’s technology.
Integration inspiration: US reality show imports
Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.
Juice Mobile takes top prize at 2012 Digi Awards
The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.
Walmart Canada launches a magazine with Rogers Media
The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.
The Windsor Star redesigns online
The Postmedia site is the first of the brand’s dailies to roll out a new responsive design format.
Pizza Hut bottles its scent
The Yum! Brands QSR is handing out 100 bottles of pizza perfume to its Facebook fans.
Simon Jennings to head up new Gesca Toronto office
The former Postmedia exec tells MiC about plans to launch the Toronto post for the media co.
