Val Maloney
Shoppers unveils its new Glow
The magazine is going multi-platform and bringing back its fashion pages under new publisher St. Joseph Media.
Paula Gignac to step down from IAB Canada
The organization is accepting applications from potential candidates to take over her position as president until May.
The Toronto Blue Jays are ‘Ready’
The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.
Astral OOH launches new tool
The Visual Optimization tool allows clients to identify the impact of their ads within the first seconds of eye-contact.
E! unveils launch date for new spring slate
Season seven of Keeping up with the Kardashians and the launch of Mrs. Eastwood & Company kick off in May.
Fox announces renewals
Where New Girl, Glee and Raising Hope fit on the Canadian sked.
Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
Internet ad spend hit $85 billion globally in 2011: GroupM
Facebook was the top publisher for the year in Canada, according to the yearly report.
OMAC reveals itself
The OOH organization has confessed to being behind this winter’s “Holiday Initiative” campaign.
Purina Cat Chow shows its ‘Cattitude’
The brand is refocusing its message with the launch of a new multi-platform campaign.
Real Housewives of Vancouver launches big on Slice
The first Canadian edition of the Real Housewives series nabs the channel’s biggest premiere numbers to date.
Canadian agencies bring home Internationalist Awards
All the Canadian projects nominated at the awards brought home a prize at last night’s event.
Canadian conventional TV ad revenue stays flat in 2011
Cuts in operating expenses resulted in a jump in profits of 1,300%, according to the CRTC.
MediaCom Canada clients get first dibs on Xbox app opps
The deal includes pre-roll and interstitial video ads on newly-launched entertainment apps on the system.
IAB Canada launches RTB committee and event
Committee chair James Aitken tells MiC why the organization needed to dive deeper into the RTB space in Canada.
