Agencies
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Embold unveils new tool to simplify marketing with influencers
The company aims to save brands time by handling the communication, recruitment and agreements with Canadian creators.
Kinesso launches solution to track performance in a post-cookie world
The proprietary tool is designed to analyze digital media investments in the absence of cookies.
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
Easter Seals Ontario launches fundraising campaign
Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.
Tangerine aims to reach Canadians on their daily commute with OOH
The company is looking to reinforce its status as the original no-monthly fee bank.
Coca-Cola gets in the game as Cricket Canada’s sponsor
The sport’s popularity is popping in recent years thanks to the nation’s changing demographics.
Quaker looks to reach consumers with BAFTA award-winning director’s ad
The PepsiCo brand is launching a fully integrated campaign in Canada and Latin America, with plans to roll it out to more markets later this year.
Monday Moves: Plus Company boosts its analytics offering, and more
Kijiji also hires an experienced product developer to drive its portfolio and makes two promotions within the leadership team.
CBC looks to pique millennials’ curiosity with new campaign
The broadcaster aims to reach out to young audiences and attract them to its entertainment offering.
Curling Canada’s new campaign highlights the intensity of throwing stones
The media plan includes DOOH ads, as well as spots on national and regional TV, local radio and social networks.
Spotted! Saputo parks food trucks with its fries
Vibrant Marketing is handling the activation, which will be available in several locations in Quebec and Ontario.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
