Upfronts 2014: CBS goes big on drama
Lina Alles, chief trading officer at Mindshare Canada, on the channel’s new offerings, which include two new crime show spinoffs.
Upfronts 2014: ABC promotes a promising mix
UM’s Bailey Wilson says other networks should be taking notes on the slate of programming the US network served up at yesterday’s presentation.
Upfronts 2014: Fox offers uninspiring glimpse into new year
Lina Alles, chief trading officer at Mindshare Canada, lays out details of the new slate of programming at the broadcaster, but isn’t holding out much hope for the shows.
Upfronts 2014: NBC’s plans to stay on top
Bailey Wilson, director of investment at UM Canada on the hits and misses in the US broadcaster’s relatively stable fall schedule.
Digital favours the bold at the NewFronts: blog
Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.
Where specialty is headed in Canada
Mediacom’s Michael Neale on profits, revenues and viewership on specialty channels, as the CRTC unveils updates to its upcoming pick-and-pay model.
Welcome to a wearable world: blog
Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.
Wrapping up the Festival of Media: blog
From Net-a-Porter’s next mobile offering to global conversations on programmatic, Performance Content Group’s CEO takes MiC to the event in Rome.
What are your followers sharing?: blog
Paul Cowan SVP of client development at Performance Content Group, analyzes one million followers of 52 branded Twitter accounts and comes up with some unsettling results.
The future of panel-based data: blog
Chris Williams, president of IAB Canada on the takeaway messages from the I-COM Global Summit in Spain.
What marketers need from measurement: blog
From the Media Ratings Council lifting its advisory on viewable impressions to sessions on tackling international metrics issues, Chris Williams of IAB Canada takes in the I-COM Global Summit in Spain.
Great beer and patchy insights at SXSWi: blog
Joseph Leon, chief digital officer at Cossette Media, on the highs (debunking Oreo’s Super Bowl dunk) and lows of his first visit to the conference.
Next generation wearables, privacy and drones at SXSWi: blog
Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.
The Canadian guide to SXSW
Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.
What if Aereo came to Canada?: blog
Sheetal Jaitly, director of business development and media for Pivotal Labs on the platform, and how it could contribute to the disruption of the current broadcast model in Canada.
