Digital
TSN reveals sponsors for All-Star Curling Skins Game
Travelers takes over as lead sponsor of the game, while the Rimrock Resort Hotel is the new exclusive hotel partner and will host the fan VIP experiences.
Postmedia appoints new VP of advertising sales for Prairie Region
Jeff Funtasz joins the media co in the role at the start of next month.
BrightRoll introduces new programmatic console
The digital video ad platform’s Canadian managing director David Bellemare talks about the new tech, which has IAB Quality Assurance Guidelines integrated into it.
Postmedia sees fourth-quarter losses
The media company also reported overall annual losses due to declines in ad revenue, with revenues dropping to $751.6 million, down $80.3 million from 2012.
Media-Corps signs with Star Media Group
The deal will see the company place print and digital ads in the Toronto Star and Metro on behalf of its US buyers.
Shoppers partners with Beyond the Rack
The company is partnering with the e-retailer to offer its Optimum members exclusive offers and test for future digital expansions
CBC faced lower revenues due to NHL lockout in 2012
Suzanne Morris, VP and CFO, told the annual public meeting in Toronto about how the CBC fared in the fiscal year to June 30, 2013.
RBC encourages bill sharing
The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.
Songza opens Canadian headquarters
The online and mobile music service has named former Nielsen Music sales head Vanessa Thomas its managing director for the new Toronto office.
The future of programmatic is cross-platform: panel
Speaking at Digital Day 2013, The Exchange Lab’s Thierry Bazay, Kijiji’s Karla Stuewe and Microsoft Advertising Exchange’s Chris Kemp offered a 2014 forecast for programmatic buying.
Samsung brings Canada to Sochi
The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.
Netflix: Q4 growth of Canadian subscribers will be ‘steady or up’
The US video streaming giant, releasing its latest financial results, said customer growth here will continue as it rolls out more original content.
MediJean places paid debates
The Vancouver-based company is working with /Newsrooms and has partnered with Quebecor media to host a month-long discussion around medical marijuana.
How the CBC is integrating Facebook into Battle of the Blades
The pubcaster is using new Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.
Nadbank releases mid-year data
The measurement company’s latest work says between 50 and 60% of Canadians are reading newspaper content every day.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
