Interactive
Newad launches online ad network
The Newad Online advertising network represents over 75 French and English sites.
Media Experts wins Virgin Mobile Canada
The agency takes over as the MAOR for the wireless company, which previously worked with Wills & Co.
Nike Training gets with The Program
The social media initiative is aimed at elevating the stature of the brand among young hockey players.
One in 10 Canadians have tried Netflix: MTM Study
The Media Technology Monitor survey says 10% of Canadians aged 18 to 34 subscribe to the internet-based movie and TV service.
comScore launches MobiLens
The first edition of the mobile phone report says Canadians are ranked fourth in the world for smartphone use.
Canadian Tire plays house
The retail co launched a video resource site endorsing Canadian Tire products, and aims to help consumers become handier in their home.
KFC’s Double Down is back
The fast food chain is building anticipation for the re-release of the famous sandwich with a teaser campaign and new TV spots.
McDonald’s Canada brings back McLobster
The brand plans to capitalize on its niche product through a local, nostalgia-heavy campaign.
Shropshire named VP digital at UM Canada
UM Canada CEO Peter Mears calls new VP Rebecca Shropshire a ‘digital thought leader.’
Digital rights a work in progress, say Canadian ‘casters
Canadian broadcasters were shopping for more than new US shows this year, with all networks pushing digital platform distribution plans.
Blue Bombers make a move
The Winnipeg football team launches a multi-platform campaign honouring their home stadium as they move to a new location.
Vizeum wins Sears Canada
The Aegis Media agency has been named MAOR for the retailer following a review.
Grey Cup expands for 100th anniversary
Scotiabank and Molson Canada have signed on as title sponsors for the 2012 Grey Cup Festival in Toronto.
Smartphone ownership up 50%: Ipsos Reid
A study says smartphone usage is up most amongst young adults, with almost half of users now checking social media sites on their devices.
Kevin Crull’s new digital rights model for US shows
The new template offers all-platform rights during a four-week window, says the Bell Media president.
