Interactive

Spotted! Wonka escapes to Yorkdale

Warner Bros. Pictures Canada is offering mallgoers a peek into the fantastic world of Willy Wonka with a walk-in exhibition at the Toronto mall.

IPG Mediabrands adds AI to its in-house mix

The company is continuing to build on its partnership with Google Cloud, this time with a global rollout of a new AI tool to streamline workflows.

Spotted! RSEQ offers an anti-smoking message with a filter

The organization is using a popular TikTok feature to discourage a bad habit among Quebec’s youth.

Volvo is the first brand to try Cineplex’s new panoramic ad format

A more immersive version of an ad for the EX90 will project onto the side of theatres before Avatar screenings this month.

Spotted! Meta uses AR to recognize Orange Shirt Day

The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.

NFL partners with Enthusiast on YouTube gaming series

Enthusiast Gaming is helping create NFL Tuesday Night Gaming, which comes with numerous ad and brand integration opportunities.

TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

Snap partners with Zulubot for tailor-made local AR

This is the first time Snap has partnered with a Canadian AR lens producer.

Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

Torstar is eyeing online betting

The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.

Spotted! Heineken puts a holiday twist on its barbershop

The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.

Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.