Interactive
Spotted! Wonka escapes to Yorkdale
Warner Bros. Pictures Canada is offering mallgoers a peek into the fantastic world of Willy Wonka with a walk-in exhibition at the Toronto mall.
IPG Mediabrands adds AI to its in-house mix
The company is continuing to build on its partnership with Google Cloud, this time with a global rollout of a new AI tool to streamline workflows.
Spotted! RSEQ offers an anti-smoking message with a filter
The organization is using a popular TikTok feature to discourage a bad habit among Quebec’s youth.
Volvo is the first brand to try Cineplex’s new panoramic ad format
A more immersive version of an ad for the EX90 will project onto the side of theatres before Avatar screenings this month.
NFL partners with Enthusiast on YouTube gaming series
Enthusiast Gaming is helping create NFL Tuesday Night Gaming, which comes with numerous ad and brand integration opportunities.
TVA Sports takes Euro 2020 to Montreal streets
The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.
Torstar is eyeing online betting
The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.
Spotted! Heineken puts a holiday twist on its barbershop
The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.
Spotted! How a tiny stadium makes a big financial point
Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.