Mobile
Sportsnet gets into esports with ESL partnership
A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.
VR is still a niche in Canada: study
A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.
AdChoices creates new guidelines with mobile in mind
The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.
Snapchat monetizes World Lenses, while Instagram jumps on the filter train
Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.
Exploring Canadians’ video deal-breakers
A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.
Weather and maps are more popular on smartphones than social: study
The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.
TimePlay to take its games outside the theatre
The interactive platform is introducing a new advertising option and expanding into the U.S.
Crucial Interactive partners with Videology and StackAdapt for Contobox Video
Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.
New Torstar CEO says ‘everything is on the table’
John Boynton knows he has a lot to consider, but isn’t balking at the challenge of reconstructing the company.
Cross-screen video advertising on the rise: report
The newest Canadian Videology report shows mobile video advertising use grew by 50% in the first quarter of 2017.
Snapchat launches self-serve ad manager
The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.
Environics adds mobile analytics for location-based data
The aim of the new offering is to give users more options for location-based marketing integrating demographics, dayparting and how profiles shift over time.
Tracking, targeting and programmatic: The great online ad debate
The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.
ComScore introduces free viewability measurement
The measurement firm wants clients to focus on deeper metrics.
HuffPost rebrands for a mobile-focused future
The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.
