News
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
Sephora Canada enlisting influencers to join its squad
The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Clearly Canadian becomes the official sparkling water of the Blue Jays
The drinks will be sold at the Rogers Centre for opening day on March 27.
Birks finds success by bringing back a newspaper ad from 50 years ago
The jeweler’s new campaign builds on the growing “Buy Canadian” movement.
Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.
Popeye’s Supplements names Touché! as its AOR
The agency will leverage OMG’s suite of marketing tools to improve brand accessibility, drive revenue growth and engage new consumers.
People Moves: Yahoo Canada appoints a new EIC
Meanwhile, Voices taps a new CMO and MLSE has a new director.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Beyond the Code, part 6: The future of AI in social media
Why Artificial Intelligence is a force for disruption, not destruction.
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Beyond the Code, part 5: Three Canadian CMOs talk AI challenges
AI might offer efficiency, but according to one executive, it is far from ‘hands-off ready.’
