News
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
Clutch taps Immanuel Quickley in integrated campaign
The partnership builds on the brand’s deal with the NBA, which began last year.
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.
The Alliance for Audited Media brings new evalution tool to market
The media assurance provider created a new tool for identifying verified digital inventory.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
Cartier adds director of media and data
Catherine Fernet comes from Reitmans, where she developed and managed a multi-disciplinary in-house agency.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
Uber Canada partners with Canadian Opera Company
The partnership includes discounts for show attendees, as well as social and email marketing.
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
DoorDash extends partnership with Northern Super League
The NSL is launching in April with the brand as its exclusive on-demand delivery partner.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
Television news: Uvagut TV launches across Canada
Meanwhile, Prime Monday Night hockey fills out its roster of analysts .
