News
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
Canadian gov’t is investing millions into minority media
The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.
Haligonia and Narcity Media Group form strategic sales partnership
The collaboration gives Narcity Media a bigger presence in Atlantic Canada to engage with hard-to-reach millennials and Gen Z.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Corus optimistic despite decreased revenues
The media company reported its year-end financial results today, along with news that it has extended its debt agreement into March 2025.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
Uvagut TV wins mandatory distribution
The CRTC’s decision means that Uvagut TV will be carried on basic cable packages to 10 million cable subscribers across the country.
IAB Tech Lab seeks to set CTV ad standards
The new IAB initiative invites the industry to submit their most successful CTV ad formats for consideration.
Ideon to rep Complex in Canada
As exclusive ad sales representative, the media company has access to an audience of more than three million Gen Z and millennials.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
Best Buy Canada partners with Place Exchange to offer in-store ad space
Now advertisers can programmatically access thousands of premium digital screens strategically placed throughout Canadian stores.
Skip ditches the dishes
To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.
Media news: Collabs abound at Starbucks, Coors and KD
The Raptors, Wicked and Super Mario Bros. are all celebrated in new partnerships.
