News
Canadian ad sales to grow to nearly $25 billion
The return of cyclical events, such as the Olympic Games, will boost spending in 2024, according to Magna.
TikTok unveils ad solutions to boost brands’ creativity
A suite of AI-driven creative tools and a hub with access to creators and agency partners will be available to advertisers.
GroupM Canada reshuffles agency structure and client leadership
Three new agency-wide positions have been created and client-facing roles have been upgraded.
These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.
Global News laying off 35 workers across the country
The cuts follow news of Corus having lost licensing rights to several WBD properties.
Roku launches Roku Exchange
The new ad tech unlocks equal access to Roku’s first-party audience data and premium media, enabling advertisers to drive reach and performance through the buy-side platform of their choice.
KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.
Night Market introduces a new standardized retail media measurement tool
The NEON SaaS platform has been expanded to provide marketers with a single solution to optimize retail media ad investment and predict ROI.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
Team Pumpkin establishes North American presence in Vancouver
Offices in Canada will join those in Mumbai, Bangalore, Delhi, and Kolkata.
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
Warner Bros. Discovery to end Corus content, trademark deals
Rogers will be picking up brands like HGTV Canada and Food Network Canada, along with brands currently held by Bell.
Northern Super League secures Bell Media and CBC/Radio-Canada
The new women’s soccer league will also publish original content on its website and social channels.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
eCommerce technologies are not popular with Canadians
Consumers are not interested in adopting new retail technologies to shop online or to engage with brands on social media.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
