News
TikTok releases two new tools to increase brand safety
Category Exclusion and Vertical Sensitivity help advertisers control the content their ads are placed next to.
Toyota parks in the top spot of AdEase radio ranking
Shoppers and McDonald’s were among the advertisers that moved up the most between April 8 and 14.
Spotted! Charmin’s coy coffee campaign
The beverage sleeve campaign will run until May 5.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
The Curling Group buys the curling series from Sportsnet
The new sports business venture now owns the Grand Slam of Curling while the exclusive Canadian rights will stay with the broadcaster.
Cartier takes to Snapchat for AR ring experience
Although the tech is exclusive now, the social platform will roll out similar tech for creators and developers in Lens Studio soon.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Corus reports 13% decline in Q2 revenues
Losses are largely attributed to lower TV advertising spending.
Postmedia ad revenue drops by nearly 21% year-over-year
Although overall revenue was down 13% compared to the same quarter last year, the publisher remains focused on finding a “sustainable news media model.”
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Nine Canadian leaders set to judge at Cannes this year
Cannes Lions Festival of International Creativity is set to take place from June 17 to 21.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Canadian Young Lions names 2024 finalists
The top finalists shortlisted in the media and marketers categories will now move on to a second round of judging on April 15 and 16.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
