News
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Postmedia partnering with Investigative Journalism Bureau
The IJB is based at the U of T’s Dalla Lana School of Public Health and is led by award-winning investigative journalist Robert Cribb.
Industry News: Google gets transparent with PMax
Meanwhile, Spotify unveils a podcast engagement metric and Meltwater launches an AI-powered assistant.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
CMF announces key changes for 2025-26 budget
Amidst a decrease in total funding, key changes have been introduced for the Canada Media Fund’s Broadcaster Envelope.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
Amazon reports strong Q1 but Q2 threatened by tariffs
The company also highlights Q1 announcement of next generation James Bond film franchise.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Meta apps reach 5% YoY increase in ad impressions for Q3
Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.
Social media platforms push age-level protections
Pinterest and Meta apps have introduced initiatives to boost online safety for teens and encourage them to limit screen time to after-school hours.
Microsoft posts positive Q3 results driven by AI and commercial cloud
The company’s revenues increased 13% to $70.1 billion during the quarter ended March 31.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
