Out Of Home
In a TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
Spotted! Subaru heats up Queen St.
The car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
Sauza mobilizes its marketing
In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.
Quebec Auto Insurance Corp buckles up to stay alive
Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.
Target catwalks its way into Quebec
The retailer will be at Montreal Fashion Week as a sponsor, with a fashion ambassador in tow, pushing event content through its social media channels.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Spotted! Rubber ducks take a stand
B.C.’s Dogwood Initiative, which runs the “No Tankers” campaign, popped painted floating ducks into public fountains to raise awareness.
The Chang School eyes the September rush
Ryerson University’s school for continuing education is in market with a two-pronged campaign meant to attract students from both inside and outside the GTA.
Spotted! Drambuie hypnotizes a new generation
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
Target-ing consumers on the beach
The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.
Subaru gets outside
The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.
Spotted! Ikea gives a street peek
The furniture co has placed street-level boxes filled with pages from its catalogue for Canadians to peruse this week.
Cogeco Metromedia blends radio and outdoor
The company, which is the result of Cogeco buying Metromedia Plus less than a year ago, is working with Lotto-Quebec on a cross-platform campaign.
Popping the question on Pattison Onestop screens
Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.
Titan adds five faces to Montreal highways
The OOH media co is installing 14 x 48 digital boards on the sides of three highways after dealing with regulation red tape in the market.
