Out Of Home

2020-12-4571-RCSS-2021 Billboard Waffles 1728x864

Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

oohBillboardShutterstock

COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

IMG_2933

How theScore is welcoming single-sports betting to Canada

With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.

E4LkMktXwAE7nN1

Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

IMG_20200609_134500

COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

reese-cup

Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

Quebecor_Abribrus EURO2020

TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

CA Pride Billboard

Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

Cap SKI_hi res

Captivate helps advertisers hit the slopes

In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.

Quebecor_Revolution

Quebecor Expertise launches new adtech during Multi2021

The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.

Karine_Courtemanche_20161_1543526667

People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

research

Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

Screen Shot 2021-05-26 at 9.10.58 AM

President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

pattisonsilk

Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

Screen Shot 2021-05-19 at 12.15.15 PM

Adapt Media expands OOH inventory

The place-based provider relaunches and redoubles its efforts in both OOH and DOOH.