Out Of Home

EIUM Saguenay

Eat It Up Media enters a new stage focusing on local

The experiential agency is now representing OOH sales in tertiary markets, with an aim to revitalize buying.

bellMediaOffice

TV, radio, OOH and digital demand up at Bell Media

The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.

Quebecor OOH

Quebecor expands OOH availability through Vistar

The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.

miltiadis-fragkidis-AydP5PPfWpM-unsplash

The Distillery District gets an ad partner in Eat It Up Media

The historic district’s ad units will include banners, murals, projections and experiential.

media city

Media City, Signpatico join forces to become Vendo

The two companies are using their regional footholds as an advantage in their growth strategy.

Rosanne Caron

Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

AmandaDronenberg

Amanda Dorenberg to take the reins at COMMB

Current president Rosanne Caron will retire at the end of 2020.

Bike Share

Toronto’s Bike Share gets a media partner in Astral

The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.

CDM

Cineplex “flexes” new place-based AI solution

The desire to create more contextual ads in-store based on both first- and third-party data drove the development.

Quebecor OOH

Broadsign inks a new DSP partnership

The OOH platform’s newest partnership will allow buyers to execute plans based on data like traffic and weather patterns.

Patients In Doctors Waiting Room

Eat It Up Media gets into place-based sales

With experiential at a halt, the shop made its first major move in digital OOH.

cinema

Cineplex responds to temporary cinema closures in Ontario

CEO Ellis Jacob says there has been no evidence of COVID-19 spread at its theatres.

brydon-mccluskey-6EDhkOm3TbQ-unsplash

Retail, restobar and recreational traffic on the rise: Report

Despite more travel to parks and nearby towns, transit and workplace activity is still way down.

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

KS Aura x Adapt Media

Pandemic Pivot: Adapt Media is now investing in intelligence

Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.