Out Of Home

Cineplex1

Cineplex-Cineworld deal falls apart, legal battle underway

Cineworld said it is pulling the plug on the deal because Cineplex breached agreement terms, while Cineplex said the allegations represent “buyer’s remorse.”

Total Recovered - Landscape

ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal

Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.

Screen Shot 2020-06-11 at 10.56.06 AM

New Novus unit puts the focus on local

The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.

IMG_20200609_134500

OOH traffic is increasing, but how does that translate to buying?

Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.

Quebecor 1

Spotted! How Quebecor is keeping people connected through OOH

Although demand for inventory has been low, the media company is using that space to make people smile.

Fairview-Mall-3

Neo-Traffic drops the ‘Traffic’

As it expands into gas station advertising and gym advertising, the OOH vendor says it’s time to broaden its horizons.

Christine

COMMB unveils 2020-21 board of directors

Organization president Rosanne Caron says now is a crucial time for the OOH industry.

oohBillboardShutterstock-623x350

OOH traffic sees slight lift as vendors try to be flexible with value

Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.

unnamed-2

Why Astral is feeling optimistic about its new digital face in Vancouver

Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.

Yellow Pages YP

Despite revenue declines, Yellow Pages is confident about weathering COVID

The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.

paramraj-singh-kxwlX874qWA-unsplash

Is traffic near billboards increasing again?

There’s a potential rebound in traffic for large format, but data is still well below benchmarks.

Cineplex

Cineplex delays Q1, says Cineworld ‘remains committed’ to deal

The Canadian exhibitor said both parties are working to bring the mega-deal to fruition by June 30.

CPA_NationalBrandCampaign_2015-16_OOH_ENG-2

Chameleon Digital Media launches new DSP integration product

Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.

nadine-shaabana-Vr5-MFYo9wU-unsplash

Four place-based media cos partner for residential advertising

Adapt Media, IHN, Captivate and MaxTV will combine their respective expertise for the length of the pandemic – but are also looking toward the future.

15_Iceboat_14_2-1500x1002

Where circulation is down for OOH, and where it’s flat or rising

While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.