Out Of Home
The Globe launches new national brand platform
‘Report on Business Magazine’ also gets a refresh with sleeker design and content more focused on strategy and executive leadership.
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Corus ups the spend for a bigger, broader fall campaign
Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.
Italian tourism campaign shifts from B2B to B2C
Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.
ICYMI: BT shakes up format, Novus president empowers women
Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.
Metrolinx eyes growth as a media property
The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.
Spotted! Arterra shows its new wine’s roots
The Audacity of Thomas G. Bright intentionally made its debut in an unconventional place.
CTV spends big for national fall campaign
The broadcaster invests in targeted markets, promoting more new shows than previous years.
Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
No Name says yes to largest campaign spend in 40 years
The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.
Advertising coming to Ontario’s DriveTest Centres
Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.
Captivate adds a new programmatic partner
The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.
SkipTheDishes dives into biggest OOH buy ever
Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
Clarins uses new tech to relaunch an old favourite
The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.
PizzaForno racks up Indie cred with its first major media play
The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.
