Out Of Home

Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.

2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.

Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.

Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.

Spotted! Bell Media brings the ‘The Last of Us’ to life
A transformed bus shelter immerses passersby in the series’ gritty universe.

Cineplex’s digital media revenue grew by 26.5%: Q1 report
President and CEO Ellis Jacob attributed growth to digital OOH national mall network.

Spotted! Rona brings good luck to hockey fans with ‘Knock on Wood’
The brand aims to drive employee engagement as part of its new sentiment-based positioning.

Pattison names recipients of its Elevating Voices media grants
Nine organizations supporting DEI work will receive over $1 million in OOH inventory.

COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.

Starbucks launches its largest-ever national campaign in Canada
The brand is aiming for a unified message across all channels.

Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.