Out Of Home
Eat It Up Media enters a new stage focusing on local
The experiential agency is now representing OOH sales in tertiary markets, with an aim to revitalize buying.
TV, radio, OOH and digital demand up at Bell Media
The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.
Quebecor expands OOH availability through Vistar
The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.
The Distillery District gets an ad partner in Eat It Up Media
The historic district’s ad units will include banners, murals, projections and experiential.
Media City, Signpatico join forces to become Vendo
The two companies are using their regional footholds as an advantage in their growth strategy.
Exit interview: Rosanne Caron
Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.
Amanda Dorenberg to take the reins at COMMB
Current president Rosanne Caron will retire at the end of 2020.
Toronto’s Bike Share gets a media partner in Astral
The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.
Cineplex “flexes” new place-based AI solution
The desire to create more contextual ads in-store based on both first- and third-party data drove the development.
Broadsign inks a new DSP partnership
The OOH platform’s newest partnership will allow buyers to execute plans based on data like traffic and weather patterns.
Eat It Up Media gets into place-based sales
With experiential at a halt, the shop made its first major move in digital OOH.
Cineplex responds to temporary cinema closures in Ontario
CEO Ellis Jacob says there has been no evidence of COVID-19 spread at its theatres.
Retail, restobar and recreational traffic on the rise: Report
Despite more travel to parks and nearby towns, transit and workplace activity is still way down.
ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more
Plus, Quebecor heads to the suburbs.
Pandemic Pivot: Adapt Media is now investing in intelligence
Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.
