Out Of Home
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.
Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Coors shows it has a case of the Mondays
To help people recover from the Big Game, the beer brand is selling cases of Mondays
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
SiriusXM launches first activation of the season with the Toronto Raptors
The multi-year partnership between the two brands kicked off in 2023.
Pattison adds Montreal’s Bixi to its portfolio
The partnership follows the win of the Réseau Express Métropolitain transit system in 2023.
Transit sponsor Corby expands NYE ride program to Calgary
The spirit brand also created a J.P. Wiser’s campaign to promote its efforts in helping New Year’s revelers travel safely this year.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
